Who does BIM in a firm: a central team, people in every project, or both. Define roles by what they do, size them by the work, and don't let BIM become one person's job.
As a firm grows its BIM work, someone has to decide who does what. Common titles (BIM manager, BIM coordinator, information manager, BIM modeller) mean different things in different firms, so start from the work, then give it names.
Give each task to the role that should own it in a mid-sized firm.
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