Directors fund what they can see paying back. Build the case on the firm's own problems and numbers, choose a few measures before you start, and report them the same way every quarter.
A BIM rollout costs money before it saves any: software, hardware, training, and first projects that take longer while people learn. Directors fund it when they can see what it will fix and how they'll know. The strongest business case is built on the firm's own problems and numbers, not on industry averages.
A business case sets out the problem (what it costs today), the proposal, the costs (one-off and running), the benefits expected and when, and how they'll be measured. It ends with a decision the directors can make.
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